Smartphone. Archive photo
The average check of Russians on the purchase of smartphones is 7% below last year’s level and laptops, this figure did not reach last year’s 9%, experts have found analytical resource “Check Index” comparing data from August 1 to August 20 of last year. The results of the study are available to RIA Novosti.
“The average check, the purchase of smartphones accounted for 15 440 rubles, which is 7% below last year’s level. The volume of sales below the level of last year by 26%. Notebook average basket – 38 850 rubles, or 9% below last year. Sales volume is above the level of last year by 9%,” the analysts estimated.
Experts “Check Index” noted that the decrease in the average check is related to more favorable price conditions of the imports of electronics, and with the expansion of more affordable gadgets.
The consumer often makes purchases on popular marketplaces and online stores where the range of products enriched with budget options. The demand for electronic equipment is uneven, but online recorded stable growth.